FREELANCE SENIOR DESIGNER
THE BODY SHOP
I worked as a Senior Designer for 2 years within The Body Shop’s In-House Creative Team, leading the development and execution of print collateral for global marketing campaigns. I collaborated closely with the creative director, art directors, copywriters, editors, and producers to ensure a cohesive creative vision. Additionally, I partnered with the visual merchandising team to create innovative designs, taking projects from concept through to final artwork.
Below are some of the key campaigns I worked on during my time there.
Vitamin E,
HYDRATION BOOSTED
OVERVIEW
The Vitamin E range received a fresh, updated look, along with new additions to its already popular line-up. The campaign concept centered around the message “Hydration, Boosted.” The key benefits highlighted include replenishing the skin’s moisture and boosting hydration by 38% for eight hours—delivering a hydration experience unlike any other.
MY ROLE
Print and digital collateral for brand campaigns, from concept design through to final artwork.
FREEDOM TO BE,
Makeup Campaign
OVERVIEW
The aim of the campaign was to celebrate true confidence—being 100% yourself, whether you’re quiet or playful, subtle or bold, reserved or all in. It acknowledges that your feelings and expressions can change, and that’s okay. This makeup line is crafted for every version of you, offering the freedom to be yourself, however and whoever that may be.
MY ROLE
Print and digital collateral for brand campaigns, from concept design through to final artwork.
The Body Shop,
Christmas 2022
OVERVIEW
Christmas is the biggest commercial event for The Body Shop, and our challenge was to communicate the brand’s values while delivering strong commercial messages through thoughtfully crafted creative concepts.
I was deeply involved in the campaign development and supported the creative execution across all touch points, including the in-store print journey, visual merchandising, and digital content.
MY ROLE
Print and digital collateral for brand campaigns, from concept design through to final artwork.
