OVERVIEW

I was tasked with rebranding DCK Group, a global jewellery and apparel wholesale company that has been in business for over 30 years but lacked a cohesive identity. This presented a unique opportunity to give this well-established company a complete makeover. 

My first step was to design a new logo, followed by the development of a comprehensive brand identity. I then created a refreshed company profile, high-end business cards for the directors, standard business cards for team leaders, area managers, and department heads, as well as branded stationery, letterhead paper, and a responsive website that integrated the new branding and campaign imagery.