OVERVIEW

The launch of Coca-Cola Zero Sugar was the brand’s biggest product campaign in a decade. As the graphic designer, I helped develop Coca-Cola’s largest-ever experiential activation.

At its core was a five-meter-tall Coca-Cola Zero Sugar bottle, replicating the look of bubbling ‘Coke’ at scale. Surrounding it, six interactive screens captured consumers’ first sips, creating GIFs for instant social sharing.

The installation toured the UK as part of a national sampling campaign, with key events in London, including British Summer Time in Hyde Park and a pop-up at Camden Beach Bar.